our story

Jarod and Erin Rae, the owners of Lunchbox Fresh Market, moved to Fernie. They wanted to get away from the hectic pace of life in Calgary and raise a family in the mountains. With that factor and facing the uncertainty of the Alberta economy, the young family searched for a place to raise their young son, Nash, choosing Fernie as the perfect fit, meeting all their needs as a family-oriented town. The move to the mountains was a simple choice for the couple, with the endless opportunities, breathtaking 360 views and welcoming community. 

Lunchbox has provided them with a fabulous opportunity to take advantage of Jarod's 20 years of restaurant/bar experience and Erin Rae's 10 years of similar experience. They've kept the amazing style of food that the locals and tourists love, and expanding the concept with some fresh ideas. Jarod and Erin Rae look forward to becoming active members in the community and getting to know the people of Fernie